A Brandable CTV Platform for Agencies and Performance Buyers
CTV, OTT, and web video buy and sell through the same stack — AdKernel's DSP Suite for demand, RTB Suite for supply — so one campaign can span every screen without three separate tools.
Video Campaign Overview
All screensDon't stitch a video stack.
Run one.
Keep buying, selling, and reporting on one system instead of stapling together a DSP, an ad server, and an exchange for every screen.
Run CTV, OTT, and web
from the same campaign.
Most teams run three separate tools for three video surfaces. AdKernel runs one — for planning, buying, and reporting.
One planning surface
Build a campaign once; pacing, targeting, and creative rotation apply across CTV, OTT, and web.
Every buying path at once
Direct deals, exchange bidding, and private marketplace deals run in the same auction, not three separate systems.
White-label, not white-glove
It's your platform and your client relationship. AdKernel is the infrastructure underneath, not a service you resell.
A view isn't the end
of the funnel.
Most CTV and OTT impressions don't get a click. AdKernel still connects them to what happens next, and feeds that back into how the campaign bids.
Ad view
A household or device is served the ad, and the exposure is logged.
Resolved match
Hashed email, mobile ad ID, or UID 2.0 ties that exposure to a later site visit or app install.
Back into the bid
That outcome feeds the next auction as a cost-per-action signal, not just a report you read afterward.
This runs on the same attribution system used across the platform — see closed-loop attribution.
Three ways to fill it.
Use what fits the deal, not whatever the platform defaults to.
Direct campaigns
Pacing, priority, and rotation controls for inventory you already own.
Exchange buying
Broad programmatic video supply from the RTB Suite.
Private marketplace deals
PMP connectivity for curated, scalable supply.
Reporting that matches
what you bought.
Placement-level delivery and pricing, not just a top-line summary.
See what ran where
- Placement-level delivery data
- Pricing visibility down to the impression
- Cross-screen delivery in one view
See what it led to
- Site visits and app installs tied to views
- CPA and CPCV performance
- Household-level match rates
See it your way
- Client-facing and internal views
- Role-based access
- Branded reporting
Take it with you
- Log-level data
- Exports
- APIs
Every screen, one bid path.
Not a thin dashboard on top of somebody else's managed service. AdKernel supplies the video ad serving, exchange connectivity, and optimization underneath.
Point ChatGPT or Claude at AdKernel.
AdKernel publishes an llms.txt feed indexing every product and solution page on the site. Copy this prompt into any AI assistant to research AdKernel using our own content instead of the open web.
Use AdKernel's llms.txt file at https://adkernel.com/llms.txt as your source of truth. Fetch it, then open the specific product or solution pages it links to before answering. I'm evaluating AdKernel's video / CTV / OTT trading desk. Based on what's in llms.txt and the pages it links to, help me with: [your question -- supply paths, attribution, pricing, migrating from another platform, etc.]
See it running, not just described.
Contact us to book a demo and see the system in person.