 Intro: The recent collapse of MediaMath, a once-prominent demand-side platform (DSP) provider, has sent shockwaves through the advertising industry. Advertisers and agencies have been
Here is another New Features Bulletin with some notable additions to the Adkernel White-Label RTB Exchange Suite and the DSP Suite. For any specific questions
Case Study: Programmatic KPI Automation – Using the KPI automation features of Adkernel’s DSP Suite to Drive Performance from Programmatic Media In the world of
The Media Planner is a simple sample-based tool that allows to estimate the available traffic volumes and average bidfloors by: The corresponding data aggregation covers
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