Venue and device targeting
Target by venue type and screen device type, so a campaign runs in the environments it belongs in rather than wherever inventory happens to be cheapest.
Digital Out-of-Home
Programmatic DOOH on the stack you already run.
Out-of-home is not a separate platform here. Venue targeting, play multipliers, and creative governance run as capabilities inside the white-label DSP and the RTB exchange you already operate.
What out-of-home needs that display does not
A screen in a physical place behaves nothing like a browser. These are the pieces that have to exist before DOOH buying works properly.
Quantity multipliers
One play is not one impression. Multiplier logic models delivery and cost against the audience actually in front of the screen, so pacing and budgets stay honest.
Creative governance
Creative audit workflows by exchange and format. Screen owners have approval requirements that display buyers never encounter — those are handled before delivery, not after a rejection.
Private marketplace deals
Premium out-of-home inventory largely trades through curated deals. PMP deal targeting is supported the same way it is for video and display supply.
Where it lives
DOOH is a channel, not a product line. It runs on the same two platforms doing the rest of your buying and selling.
On the buy side
Plan and buy DOOH in the same DSP as your video and display campaigns, with one set of budgets, pacing, and reporting rather than a separate out-of-home tool nobody reconciles.
White-Label DSPOn the sell side
Connect screen owners and out-of-home supply into your exchange, package it into deals, and sell it alongside the rest of your inventory.
RTB ExchangeRunning video as well? CTV, OTT, and web video have their own workflows on the video trading desk.