Layer 01
ActiveJ Runtime
Our open-source Java framework for high-load microservices. It powers hundreds of billions of daily requests with sub-millisecond decisioning and low-allocation hot paths.
The AdKernel Platform
One Platform. Every Ad-Tech Product.
The same engines that process hundreds of billions of daily ad requests power DSPs, exchanges, retail media networks, performance feed products, and agentic campaign workflows.
Pick the layers you need. We host it all.
// The Foundation
Built on a runtime that processes 200B+ daily requests.
Every product on this page sits on the same foundation: ActiveJ, our open-source Java framework for extreme-load systems, and KQV, our purpose-built storage layer for low-latency decisioning, data access, and reporting.
Layer 02
KQV Database
A purpose-built key-value store engineered for bid-time lookups, audience matching, frequency capping, and log-level event storage across the full platform.
Layer 03
Decision Engine
Bidder logic, auctions, pacing, optimization, pricing, and delivery controls shared across DSP, SSP, exchange, and feed-based products.
Layer 04
Composable Building Blocks
DMP, contextual AI, deal builder, Prebid aliasing, reporting, postbacks, MCP workflows, and privacy tooling that can be mixed into different products.
Layer 05
Your Brand
White-label UI, your domain, your pricing model, your customers, and the compliance controls required for serious enterprise deployments.
Open Source Runtime
ActiveJ is the public expression of the performance philosophy under the full AdKernel platform. Explore the docs at activej.io.
// The Building Blocks
Twelve composable engines. Hundreds of possible products.
Each block is a production-grade engine hardened across real client deployments. License one, several, or the entire stack.
Core
Bidder + Decision Engine
Sub-millisecond bid decisioning across display, video, native, audio, CTV, DOOH, push, and pop workflows.
Exchange
Programmatic / OpenRTB Exchange
Multi-buyer auctioning with Sellers.json, SupplyChain support, transparent routing, and SPO-friendly controls.
Marketplace
PMP Deal Builder
Curate deal IDs, package supply, control pricing logic, and create direct-sold marketplace workflows.
Data
Hosted DMP
Custom segments, CRM uploads, rights-based access, audience pricing, and activation without a separate data stack.
Data
Contextual / Topic AI
Site-level contextual scoring, cookieless targeting, and brand-safety overlays that can power both buy-side and sell-side use cases.
Sell-Side
Prebid + Header Bidding
Branded Prebid aliasing, Prebid Server workflows, and integration templates for large publisher and exchange deployments.
Performance
XML / JSON Feed Server
Normalize PPC, search, OpenRTB-inspired, smartlink, and SDK feeds into one decisioning and routing layer.
Optimization
CPA Bidding + Margin Protection
Target-CPA automation, custom bid models, exploratory budget allocation, and margin controls for performance buying.
Measurement
Postback + Attribution
Conversion ingestion, event mapping, deduplication, attribution hygiene, and the measurement layer behind outcome-driven media.
Reporting
Log-Level Reporting
Hundreds of dimensional reports, action logs, IVT views, drill-downs, and export-ready analytics workflows.
Agentic
MCP Control Plane
Agentic campaign planning and optimization with human-in-the-loop approvals, auditability, and workflow orchestration.
Compliance
Privacy + Consent Layer
TCF, GDPR, CCPA, ePrivacy, rights-based access controls, and audit logging built into the delivery path.
// How Products Get Built
Product = Foundation + Blocks + Brand.
Every AdKernel deployment is a recipe. Same kitchen, same core ingredients, different combinations and business models.
Example 1ActiveJ + KQV
+Bidder
+Header Bidding
+PMP Builder
→Real-Time PMP Curation ServiceExample 2ActiveJ + KQV
+DSP
+CPA Bidding
+Postback
→Mobile Game UA PlatformExample 3ActiveJ + KQV
+DMP
+DSP
+XML Feed Server
→Retail Media NetworkYour ProductActiveJ + KQV+[ your blocks ]→Whatever you're building.
// Representative Product Catalog
Dozens of products. One platform.
The underlying platform supports far more combinations than a single page can list. These examples show how teams compose the same engines into very different products.
Buy-Side
Buy-Side Products
Branded buying platforms for agencies, brands, and performance marketers.
Self-Serve Performance DSP
DSP + CPA Bidding + Postback + Reporting
A branded media-buying console for SMB advertisers with target-CPA automation, creative rotation, and self-serve onboarding.
Agency Trading Desk
DSP + Role-Based Access + Client Reporting + Margin Controls
A multi-tenant DSP for holdcos and independent agencies with client logins, white-labeled exports, and seat-level margin control.
Sell-Side
Sell-Side Products
Publisher and exchange infrastructure for monetization, direct demand, and yield control.
White-Label SSP
Exchange + Header Bidding + Yield Controls + Sellers.json
A publisher-branded sell-side stack with floor management, demand controls, and transparent marketplace operations.
Direct-Sold Ad Server
Ad Server + Pacing + Priority + Reporting
A GAM alternative for publishers that need direct campaign serving, transparent pricing, and operational control.
Marketplace
Marketplace Products
Curated and hybrid products that sit between buyers and sellers.
Real-Time PMP Curation Service
Prebid + Exchange + PMP Builder + Contextual AI
A curation layer that scores inventory, packages it into deal IDs, and sells premium supply to buyers.
Performance Affiliate Exchange
XML Feed Server + Smartlink + CPA Optimization + Postback
A high-throughput feed marketplace for smartlink networks and CPA desks that normalize, route, and optimize traffic by outcome.
Data
Data Products
Audience and contextual layers that can be sold standalone or integrated directly into buying workflows.
Data Activation Platform
DMP + DSP + Rights-Based Access + Segment Pricing
A hosted DMP for data owners who want to ingest, segment, price, and activate audiences without building their own stack.
Contextual Targeting Network
Contextual AI + Brand Safety + Deal Builder + Segment Marketplace
A standalone contextual segment marketplace that turns topic intelligence into sellable packages for buyers.
Retail Media
Retail Media Products
Closed-loop retail and commerce products powered by first-party data and off-site activation.
Retail Media Network
DMP + DSP + PPC Server + Vendor Self-Serve + Attribution
A full-stack RMN combining onsite sponsored listings, off-site programmatic activation, and postback-based measurement.
Sponsored Listings / Onsite Search Ads
PPC Server + Product Feed + Keyword Auction + Postback
A retailer-owned sponsored listings product that ingests feeds, runs keyword auctions, and serves monetized search placements.
Infrastructure + AI
Infrastructure + AI Products
Headless components and workflow layers for teams embedding AdKernel into their own products.
Bidder-as-a-Service
Bidder + API-Only Delivery + Bring-Your-Own UI
A headless decision engine for teams that want AdKernel performance while keeping their own frontend and orchestration layer.
Agentic Campaign Builder
MCP + DSP + Approval Gates + Audit Log
A workflow layer that turns campaign briefs into launch plans, execution steps, and governed optimizations.
Which product do you want to build?
Tell us the recipe or the business outcome, and we’ll map the building blocks and the fastest path to launch.