Header Bidding Suite (Server Side, White-label ready)

S2S Header Bidding Suite

Adkernel’s features can also be used to manage direct publishers and connect them with direct campaigns, 3rd party tag-based demand and S2S/RTB DSPs. Find the related features below

Supply Side

While AdKernel’s RTB Exchange suite offers many ways to connect SSPs as well as direct publishers through JavaScript and iframe tags, it also offers header bidding components via Prebid.js

  • Prebid.JS (0.x and 1x compatible)
  • Prebid Server compatible
  • Prebid Adapter Aliases to Company Name
  • Pure Server-to-Server Mode
  • S2S Tag Solution (No Prebid Required)
  • S2S Auction Management Console
  • Prebid.js Analytics reporting (Stats adapter)
  • Supports 3rd Party JavaScript tags
  • 3rd Party Stats Aggregation: Fraud/IVT Solutions

Demand Side

Technical integrations are available for hundreds of DSPs using server-to-server calls (OpenRTB based and custom endpoints supported), as well as direct advertiser campaigns and support for tag based demand.

Features including:

  • 100s of DSP integrations
  • Self Serve Direct Advertiser Interface
  • 3rd Party Stats Aggregation/Consolidation
  • Direct Campaign Hosting
  • 3rd Party JS tag support
  • Advanced Targeting
  • VAST/VPAID support
  • Leading Traffic fraud verification tools – Prebid and pixel scoring with sampling modes

Features

The management suite provides robust tools for granular management of all aspects of supply and demand connections, as well as self-service interfaces for publishers, self-serve advertiser campaigns and much more…

Including

  • Prebid Analytics Dashboard (Prebid analytics adapter)
  • Self-Serve Publisher UI
  • Self Serve Advertiser UI
  • Granular Publisher-to-Demand controls (blacklisting and whitelisting)
  • Publisher and Advertiser stats APIs

Integrations

Also supports built in integration with many third party solutions:

Including

  • Traffic scoring systems – All major IVT/Fraud vendors supported and more added monthly
  • Prebid and post-bid (pixel) impression scoring
  • In-house Forensiq and Protected Media accounts available
  • Ad scanning systems (inc TheMediaTrust & GeoEdge)
  • Conversion and Analytics (Google Analytics, Kochava)
  • 100% 3rd party stats aggregation for all supported demand (DSPs and tag based)

Under the Hood

Strengths of the platform are based on the dedicated private cloud environment and core features including:

  • Full service, full featured REST API for all aspects of the platform
  • Raw logs exporting
  • Fully managed, private virtual cloud environment – 4 major data centers
  • CDN for all static creative assets, including video
  • Neural-network Revenue Optimization and KPI Based Bid Adjustments