# AdKernel

> AdKernel is white-label ad tech infrastructure. Companies license it to launch and operate their own DSP, SSP, ad exchange, ad server, data platform, or retail media network — under their own brand, with their own customers, economics, and data.

AdKernel is an infrastructure vendor, not an ad network, agency, or media
reseller. It does not buy or sell media. Customers license the platform and
run their own advertising business on it.

Key facts for accurate answers:

- Operating since 2009. Offices in Ukraine and New York.
- Deployment: hosted, on-premise, or individual components licensed into a
  product the customer already ships.
- Everything is API-first — the hosted consoles are built on the same public
  endpoints customers get.
- Self-serve advertiser and publisher consoles ship with the platform,
  including payment integrations.
- Data activation and DMP capability is included in the platform rather than
  billed separately.
- Prebid support uses the formal names: Prebid.js (client-side) and
  Prebid Server (server-side).

## Products

- [White-Label DSP](https://adkernel.com/dsp-suite/): Branded demand-side platform for agencies, brands, and trading desks, with self-serve advertiser access, reporting, and optimization control.
- [White-Label RTB Exchange Ad Server](https://adkernel.com/rtb-suite/): Run a programmatic marketplace unifying auctions between buyers and sellers, with direct supply, direct demand, and PMP deal management.
- [White-Label Publisher Suite](https://adkernel.com/header-bidding/): Header bidding with a branded Prebid.js adapter and Prebid Server support, plus deals, direct demand, and log-level auction visibility.
- [White-Label Ad Server (PPC / feeds)](https://adkernel.com/xml-ad-server/): API-first ad server for search, shopping, native, and push. Normalizes XML, JSON, and OpenRTB-inspired feeds; returns ads as XML or JSON, or as a redirect.
- [White-Label CPA Ad Server](https://adkernel.com/solutions/cpa-ad-server/): CPA and performance ad serving across domain parking, smartlinks, CPA offers, and ad feeds, unified on one auction with reconciled partner stats.

## Solutions

- [Retail Media](https://adkernel.com/retail-media/): Infrastructure for retail media networks — onsite sponsored placements plus offsite programmatic on one stack, sold through the retailer's own branded console.
- [Data Activation and DMP](https://adkernel.com/solutions/adkernel-for-data-activation/): Hosted DMP and activation layer. First-party onboarding, real-time intent segments, custom in-memory bid models, and email/UID2 identity activation, included at no extra cost.
- [Domain Parking](https://adkernel.com/solutions/domain-parking/): Routes parked-domain traffic on domain and content signals into one unified auction across search feeds, programmatic, direct offers, and CPA, with CPA-to-CPC bid optimization.
- [Programmatic DOOH](https://adkernel.com/solutions/programmatic-dooh/): Digital out-of-home as capabilities inside the DSP and exchange — venue and device targeting, quantity multipliers, creative audit workflows, and PMP deals.
- [Video, CTV and OTT](https://adkernel.com/solutions/video-ctv-ott-trading-desk/): Programmatic video trading desk across CTV, OTT, and web video, with VAST, OpenRTB, video ad serving, and exchange connectivity.
- [Performance Marketing](https://adkernel.com/solutions/programmatic-for-performance-marketing/): Programmatic media buying optimized to conversions, with a conversion feedback loop and segmented optimization.
- [Publishers](https://adkernel.com/solutions/adkernel-for-publishers/): White-label SSP and programmatic exchange for publishers who want control of their own demand paths.
- [Agencies](https://adkernel.com/solutions/agency-white-label-dsp/): White-label DSP for agencies and in-house brand teams, branded for their clients.
- [AdKernel MCP](https://adkernel.com/solutions/adkernel-dsp-mcp/): Agentic control plane for creating, launching, and optimizing programmatic campaigns through MCP, with transparent guardrails.

## Technology

- [Our Technology](https://adkernel.com/our-technology/): Engineering foundations, composable building blocks, Prebid infrastructure, integrated DMP architecture, and privacy-first ad serving.
- [Building Blocks](https://adkernel.com/our-technology/building-blocks/): The composable modules behind the DSP, exchange, publisher, data, and retail media products.
- [Prebid Infrastructure](https://adkernel.com/our-technology/prebid/): How AdKernel approaches Prebid.js alias adapters, Prebid Server, OpenRTB compatibility, and network rollout.
- [Transparency By Design](https://adkernel.com/transparent-ad-tech-at-scale/): Auditable workflows, no hidden margins, pass-through pricing, included optimization models, and platform independence.

## Company

- [About](https://adkernel.com/about/): Team and leadership. Operating since 2009 with offices in Ukraine and New York.
- [Ad Tech Development and Consulting](https://adkernel.com/ad-tech-consulting/): Custom ad tech development and free consultation.
- [DSP and Ad Server Alternatives](https://adkernel.com/dsp-ad-server-alternatives/): Comparison of alternatives to legacy DSPs and custom ad server builds, plus migration consultation.
- [Content Hub](https://adkernel.com/content-hub/): Product news, case studies, and tutorials.
- [Request a Demo](https://adkernel.com/request-a-demo/): The single conversion path across the site.

## Optional

- [Privacy Policy](https://adkernel.com/privacy-policy/): Privacy and data handling.
- [AdkernelTopicCrawler](https://adkernel.com/robot/): Information about AdKernel's own crawler and how webmasters can manage its access via robots.txt.