Onsite and offsite on one stack
Serve sponsored placements across your owned inventory and extend the same audiences into offsite programmatic — without bolting a third-party DSP onto the back of your network.
Retail Media
Retail media infrastructure at commerce scale.
Run sponsored placements, display, and offsite programmatic on a single stack — powered by your first-party data and sold through your own branded console.
100B+
monthly impressions at the top end of the platform
Built for the hard deployments
The largest networks running on this stack operate at billions of impressions a month, with custom first-party data activation, bespoke targeting logic, and large distributed ad ops teams working across many concurrent use cases at once.
Retail media networks tend to outgrow the platform they launched on. This one is built to be the platform they grow into.
What you run it with
Custom bid models on your own data
Bring your own relevancy and ranking logic. Custom in-memory bid models are built and hosted in AdKernel's datacenters, running against your first-party signals at decision time.
White-label advertiser UI
A self-service console your brands, suppliers, and merchants log into under your branding, not ours.
First-party data activation
Onboard shopper data, build intent and interest segments, and activate them across the network at no extra cost.
APIs and MCP access
Build custom ad formats and commerce integrations against the same APIs the hosted UIs are built on.
Who it's for
Retailers
Turn shopper data and owned inventory into an ad business: sponsored products and display onsite, extended offsite with the same first-party audiences.
First-party data activationMarketplaces
Let sellers and merchants promote their own listings through a self-service console, with pricing, pacing, and placement rules you control.
White-label DSP SuiteCommerce & Delivery Apps
Monetize the buying journey from search to checkout, with ad decisioning fast enough to sit inline in the shopping experience.
Talk to us about your network