White-label DSP API
Build on the same endpoints we do.
- Automate campaign setup and reporting from your own systems
- Custom bidding logic through APIs
- CRM and DMP integrations
- Log-level data for your own analysis
White-label DSP for agencies
Own your DSP.
Stay an agency.
Run programmatic campaigns from a white-label DSP carrying your brand, your pricing, and your client relationships — without building ad-tech infrastructure yourself.
YOURAGENCY.DSP / LIVE
Agency Overview
All client accountsMEDIA SPEND$428k
IMPRESSIONS91.2m
AVG CPA$18.42
MARGIN23.8%
CAMPAIGNSTATUSSPENDCPA
Acme / Prospecting● LIVE$42,508$16.84
Northstar / Retarget● LIVE$28,119$12.09
Velocity / CTV● LIVE$71,830$31.22
YOUR BRAND ↑
ADKERNEL UNDERNEATH ↓
ADKERNEL UNDERNEATH ↓
500B+inbound requests processed every day by AdKernel infrastructure
SupplyGoogle AdX + PubMatic connectivity
API-firstThe console runs on the same public API you get, with optional AI assist through MCP
LaunchInitial supported deployments in as little as 48 hours
Don't rent a DSP.
Own it.
Keep the differentiation — your clients, service, data, economics, and workflow. Let AdKernel handle the infrastructure nobody hired your agency to maintain.
36-second overview
Crawl. Walk. Run.
Launch a white-label DSP in as little as 48 hours, then grow into an exchange, an SSP, or a media network of your own.
- Crawl · 0–3 months
Launch your white-label DSP
Your brand, pricing, and clients, with major SSP connections and integrations, running direct-buy campaigns right out of the box.
- Walk · 3–12 months
Expand into an exchange & SSP
Launch your own supply side or private marketplace, onboard publishers directly, and keep more of the margin.
- Run · 12+ months
Build your own media network
Run retail media, CTV, or your own ad server, with first-party data activation and custom bidding logic through APIs.
API-first platform
Your console runs on the API. So can your tools.
Everything in the AdKernel console is built on the same public endpoints you get. Wire campaign setup, reporting, and client workflows into your own systems, or use the console as it ships.
Optional AI assist · off by default
Reporting and ad ops assist with AdKernel MCP
AdKernel MCP gives AI assistants a controlled way into reporting and day-to-day ad ops tasks. It is not on by default. You configure how far it goes, including active campaign management and campaign building.
Explore AdKernel MCP →01 / Why agencies own it
More control.
Not more complexity.
You don't need to become an ad-tech company. You need a serious buying platform your team can operate, your clients can recognize as yours, and your business can build around.
01
Your brand
Clients log into your domain and see your platform — not a vendor's identity wedged between you and the relationship.
02
Your economics
Control fees, markups, margins, client pricing, and the supply relationships behind your media buying.
03
Your client relationship
Give clients reporting and platform access while keeping your agency at the center of strategy, service, and media buying.
04
Your buying data
Use campaign reporting and log-level visibility to understand delivery, performance, conversions, and media economics.
02 / The model
Stay an agency.
Own more of the stack.
Put the customer-facing business where it belongs — with you. AdKernel stays underneath, operating the infrastructure you shouldn't need to build and maintain yourself.
Visible to clientsYour Agency
Brand + domainYour identity and client experience.
Clients + strategyYour relationships, teams, and service model.
Pricing + reportingYour commercial model and client-facing views.
Quietly underneathAdKernel
Bidder + supplyProgrammatic connectivity and buying infrastructure.
Data + optimizationProcessing, reporting, pacing, and performance logic.
Platform operationsHosting, scale, APIs, integrations, and the plumbing.
Your clients don't need to know AdKernel is there. That's the point.
03 / Supply + economics
Own more than the interface.
A white-label DSP matters more when you can shape the supply and economics behind it — not just put your logo on somebody else's buying path.
01
Bring your own supply accounts
Connect supported exchange and SSP accounts your agency already owns, so your existing relationships and negotiated economics can remain part of the stack.
02
Use AdKernel connectivity
Where it makes sense, use AdKernel's existing supply integrations instead of negotiating and maintaining every connection yourself.
03
Add direct publisher supply
If direct supply is part of your model, you can also connect publisher relationships through supported Prebid workflows. It is an option, not a requirement.
04
Shape your own economics
Control margins, fees, markups, supply mix, and client pricing with more visibility into the path between media cost and what your client pays.
04 / Agency operations
One DSP.
Multiple clients.
Your rules.
A working environment for buyers and account teams, not merely a branded reporting portal.
Client accounts
Run the agency structure
- Separate advertisers and accounts
- User permissions and roles
- Branded client access
- Reporting visibility controls
Economics
Control how you make money
- Margin controls
- Fees and markups
- Client-level commercial rules
- Billing workflows
Media buying
Give traders real controls
- Targeting and bidding
- Pacing and optimization
- Conversion workflows
- Supply path controls
- Connect your own exchange / SSP accounts
- Optional direct publisher supply via Prebid
Reporting
See beneath the campaign
- Client and internal reporting
- Log-level data
- Spend and margin visibility
- Exports and APIs
05 / Under the hood
A real white-label DSP behind your agency brand.
Not a thin dashboard sitting on top of somebody else's managed service. AdKernel supplies the programmatic machinery, integrations, processing, and controls underneath.
Where your agency can shape the buying path
01BID REQUESTSUPPLY
Use AdKernel connectivity, supported accounts you already own, or direct publisher supply where appropriate.
02TARGETING + DATAYOUR RULES
Apply audience, key/value, geography, device, and other supported targeting and data inputs.
03OPTIMIZATIONYOUR MODEL
Use built-in optimization or configure supported custom bidding, pacing, CPA, CPC, and eCPM logic.
04ECONOMICSYOUR MARGIN
Apply fees, markups, margin controls, and client-level commercial rules before the bid is sent.
05REPORTING + DATAVISIBLE
Expose the reporting and log-level data your team needs to understand performance and economics.
Your Supply AccountsConnect supported exchange / SSP accounts you already own
AdKernel ConnectivityUse existing integrations where they fit your buying model
OpenRTBProgrammatic supply paths
Direct PublishersOptionally connect direct publisher supply through Prebid workflows
OptimizationCPA, CPC, eCPM and bid controls
Log-level dataVisibility beyond top-line reports
APIsCustom workflows and automation
500B+Inbound requests processed daily
Your brand / your clients / your DSP
See what your agency could run on AdKernel.
Tell us how your team buys media today. We'll show you how a branded DSP could fit your clients, supply relationships, workflows, economics, and growth plans.
Book a Demo ↗
No generic sales deck. Bring your current stack, economics, or programmatic questions.