Search feeds
Google RSOC, Yahoo, and other syndicated search partners — with keyword and category mapping driven by the parked domain and its content signals.
Domain Parking
Route every click to its highest-value destination.
Intelligent traffic routing on AdKernel's PPC and redirect ad server. Domain and content signals feed a unified auction across search feeds, programmatic demand, direct offers, and CPA — for parked domains, smartlink, and zero-click traffic.
How the routing works
Every request is evaluated, auctioned, and routed independently. No fixed waterfall, no default partner taking the traffic nobody else wanted.
Step 1
Read the signals
Domain category, content signals, geo, device, and referrer are evaluated on every request — before any demand partner is called.
Step 2
Run one auction
Search feeds, direct offers, and CPA demand bid against each other in a single unified auction, not a waterfall of fallbacks.
Step 3
Route the click
The visitor is routed to whichever destination returns the highest expected value for that specific request.
Where the traffic goes
Every source bids into the same auction, so the routing decision is made on value rather than on partner priority.
Programmatic / S2S
Server-to-server connections to RTB buyers and other programmatic demand, bidding on the same request as your search and performance partners.
Direct offers
Your own advertiser relationships and house offers, priced, capped, and prioritized entirely on your terms.
CPA demand
Affiliate and performance offers, normalized into CPC terms so they can compete head to head with search feeds.
Bid optimization
CPA offers that bid like CPC
A CPA offer pays on conversion, so it cannot natively bid against a search feed paying per click. AdKernel models conversion rate and payout into an effective CPC, so performance demand competes directly in the same auction.
The estimate tightens as conversion data accumulates, which means CPA demand wins the traffic it actually monetizes — and stops bidding on the traffic it does not.
Traffic quality and brand safety
Parked traffic lives or dies on partner trust. Quality controls run on the same path as the routing decision.
- GIVT and SIVT detection
- General and sophisticated invalid traffic identified before it ever reaches a monetization partner.
- Deterministic and pattern-based
- Known-bot signatures and data center traffic caught deterministically; subtler fraud caught by machine learning trained on deep behavioral patterns.
- Residential proxy fraud
- Traffic laundered through residential proxy networks — the hardest category to catch — is surfaced rather than quietly passed through.
- Malvertising controls
- Creative and redirect-chain controls keep malicious ads out of your traffic and protect your partner relationships.
Routing runs on our PPC and performance feed ad server, the same platform behind CPC, CPA, and XML feed campaigns.