Your brand. Your domain. Our infrastructure.
AdKernel is the white-label infrastructure behind your ad-tech business.
Launch and operate your own DSP, SSP, exchange, ad server, data platform, or retail media network—with your brand, your customers, your economics, and your data.
AdKernel provides the technology, APIs, and infrastructure to build, scale, and control the entire programmatic stack—without building it from scratch.
Retail Media
Run the whole network.
Onsite and offsite.
Sponsored placements, display, and offsite programmatic on one stack — sold through your own branded console.
End-to-end ad tech
Demand, supply, exchange, and ad serving in one stack — not four vendors stitched together at the reporting layer.
Data activation and DMP
Onboard first-party data, build intent and interest segments, and activate them everywhere — at no extra cost.
Fully customizable. Fully yours.
Build against the same APIs our consoles are built on, or configure the hosted UIs and ship them under your own brand, on your own domain.
AdKernel doesn't need to be visible.
Your advertisers and publishers log in through your domains, see your branding, and interact with your platform. AdKernel operates behind the scenes, providing the infrastructure that powers it.
- No AdKernel branding in front of your customers.
- No infrastructure for you to build or manage.
We handle hosting, automatic scaling, reporting, automation, integrations, and platform operations while you focus on acquiring customers and growing your business.
500B+
inbound requests processed every day — infrastructure built to operate at massive scale
Powered by AdKernel. Presented as you.
What you can launch
Four products you can license, deploy, and operate under your own brand — one at a time, or wired together as a single stack.
White-Label DSP
A branded demand-side platform for agencies, brands, and trading desks — with the integrations, reporting, and optimization control to run transparent media buying.
ExploreRTB Exchange
Run a programmatic marketplace with direct supply and direct demand relationships, packaged into deals you control.
ExplorePublisher Monetization Platform
Unify Prebid, OpenRTB, and tag-based demand into one system, with deal routing, first-party data enrichment, and log-level visibility — built for multi-property publisher groups.
ExplorePerformance Ad Server
CPC, CPA, and PPC campaigns driven by XML and JSON product feeds, for performance networks and affiliate marketplaces.
ExploreAcross the whole stack
Retail media and data activation are not standalone products. Retail media is assembled from the stack, and data activation feeds all of it — whichever pieces you run.
Whatever you're building
Perspective
Ad tech at a crossroads
Just over two minutes on where the industry is heading, how we think about infrastructure, and what teams gain by bringing the stack in-house.