Universal Ad Technology
AdKernel is the infrastructure behind your own ad-tech business.
Launch and operate your own DSP, SSP, exchange, ad server, data platform, or retail media network—with your brand, your customers, your economics, and your data.
AdKernel provides the technology, APIs, and infrastructure to build, scale, and control the entire programmatic stack—without building it from scratch.
Retail Media
Run the whole network.
Onsite and offsite.
Sponsored placements, display, and offsite programmatic on one stack — sold through your own branded console.
Full end-to-end ad tech
Demand, supply, exchange, and ad serving in one stack — not four vendors stitched together at the reporting layer.
Data activation and DMP
Onboard first-party data, build intent and interest segments, and activate them everywhere — at no extra cost.
APIs, MCP, and hosted UIs
Build against the same APIs our consoles are built on, or configure the hosted UIs and ship under your own brand.
What you can launch
Four products you can license, deploy, and operate under your own brand — one at a time, or wired together as a single stack.
White-Label DSP
A branded demand-side platform for agencies, brands, and trading desks — with the integrations, reporting, and optimization control to run transparent media buying.
ExploreRTB Exchange
Run a programmatic marketplace with direct supply and direct demand relationships, packaged into deals you control.
ExplorePublisher Suite
Header bidding with a branded Prebid.js adapter and Prebid Server, plus deals, direct demand, and log-level visibility into the auction.
ExplorePerformance Ad Server
CPC, CPA, and PPC campaigns driven by XML and JSON product feeds, for performance networks and affiliate marketplaces.
ExploreAcross the whole stack
Retail media and data activation are not standalone products. Retail media is assembled from the stack, and data activation feeds all of it — whichever pieces you run.