PPC and search ad networks
Run a keyword-matched network across your own properties or partner supply, with CPC and CPA demand competing on every request.
CPA & Performance Ad Serving
One ad server behind parking, smartlinks, feeds, and CPA offers.
Domain parking, PPC networks, smartlink and redirect traffic, CPA offers, and JSON or XML ad feeds are usually four different tools. Here they run on one auction, with one campaign layer and one set of partner numbers.
The niches are the same engine
Each of these categories is normally served by its own point tool, with its own reporting and its own reconciliation problem. They are all the same decision: match a request to the demand that pays most.
One campaign layer
Direct advertisers, feed partners, and CPA offers are set up, capped, and paced in one place — not in three systems that disagree.
One auction
CPA offers are normalized into an effective CPC so they bid against feeds and direct demand on the same request, rather than sitting in a priority waterfall.
One set of partner stats
Remote stats are aggregated across partners and reconciled centrally, so revenue and payouts settle against one source instead of a spreadsheet per integration.
What it runs
Domain parking
Route parked traffic on domain category and content signals, across search feeds, programmatic, and CPA demand in one auction.
See the domain parking solutionSmartlinks and redirects
Zero-click and redirect traffic decided server-side. Send a request, get a destination, with caps, rules, and conversion learning applied per source.
CPA and offer marketplaces
Route each visitor to the best-paying offer in real time, with payout modelling that keeps weak offers from buying traffic they cannot convert.
Ad feeds for apps and products
Request PPC-style results over an API and render them yourself. JSON or XML, matched on a query or a category you supply.
AI chat and assistants
Pass the user's query, or a category you derive from it, and get relevant priced ads back to render inline — so a conversational product can monetize without building an ad stack of its own.
What you send, what comes back
One request per opportunity, decided in real time. The engine does not care whether the surface is a parked domain, a partner site, an app, or a chat window.
You send
- Search terms or keywords
- A custom category or vertical
- Page, app, or conversation context
- Geo, device, and language
- How many results you want back
You get back
- A destination to redirect to, or
- A ranked feed of ads in JSON or XML
- Titles, descriptions, and display URLs
- The bid or expected value behind each result
- Tracking and postback hooks
- Segmented optimization
- Learning is segmented by geo, device, placement, publisher, and source, so performance shifts are explainable and repeatable.
- Budget pacing
- Underspend and overspend controls keep delivery aligned to campaign goals while protecting margin.
- Conversion tracking
- Postback ingestion, event mapping, and deduplication keep attribution clean enough to optimize against.
- Quality and governance
- IVT signals and scanning hooks, with controls for domains, apps, placements, and partners.
Feed ingestion, schema normalization, and the XML/JSON integration detail are covered on the white-label PPC ad server page.