Real-time bid signal integration
Integrate your own custom bidding or bid enrichment service and deploy it in AdKernel's datacenters.
Data Activation & DMP
Data activation at no extra cost.
A fully hosted activation layer. Activate segments with a mix of publisher signals, cookies, emails, and custom key-value targeting — built into the platform, not billed on top of it.
Raw capabilities
Custom bid model development
Custom in-memory bid models, built and hosted by AdKernel.
Full-service DMP
Customizable for intent, interest, and data signals from both first-party and open market data.
Built-in DMP partners
Activate email, phone, and other marketplace segments from AdKernel's partner network.
Marketplace DMP integrations
Bring your own licensed DMPs, or your company's internal DMP and CMP data.
Who it's for
Demand Side Platform / Trading Desk
Take CDP data and activate it across programmatic. Segments target directly in campaigns, with no external DMP hop in the bid path.
White-label DSP SuitePublisher / Owned and Operated
Activate publisher signals and first-party data against your own inventory, and route the same segments out to buyers through deal routing.
Publisher SuiteRetail Media
Let advertisers activate email-based addressable audience targeting, first-party data, and interest and intent processing in near real time.
Retail media infrastructure