API-first
Every action in the platform is an API call. The hosted consoles are built on the same endpoints you get, so anything the interface can do, your own product can do too.
Programmatic Ad Server
API-First Ad Serving Built for Scale
Power your custom ad experiences with a high-QPS programmatic engine that delivers raw XML and JSON payloads. Complete with self-serve consoles, unified auctions, and built-in billing, it's a fully featured ad tech stack you can deploy instantly—and brand as your own.
Everything the business runs on
Not just decisioning. The consoles your customers log into, the money that moves between them, and the numbers everyone settles against.
Self-serve UIs, with payments built in
Branded advertiser and publisher consoles for both sides of your market, with payment integrations wired in — advertisers fund campaigns and publishers get paid without you building a billing stack.
Unified partner auctions
Third-party feed partners, link and offer partners, and programmatic demand bid on the same request as your own direct advertisers. One auction, not a priority waterfall.
Ads returned as XML or JSON
Hand results to a publisher to render however they like, or feed them straight into a publisher's own auction as a programmatic integration. Same engine, either way.
Stats unification
The most powerful stats engine in advertising
Third-party partner stats are pulled in and reconciled against your own delivery, then drilled down to whatever dimension the question needs — geo, device, placement, publisher, source.
Revenue and payouts settle against one number, not a spreadsheet per integration and an argument at the end of the month.
What it serves
Search & shopping
Native & widgets
Push
Pop & onClick
Direct links
Optimization and operations
- CPA-to-CPC and eCPM optimization
- Scale CPA sources against CPC and feed inventory by normalizing outcomes and reallocating traffic toward segments that actually convert.
- Routing, caps, pacing, and fallbacks
- Rule-driven decisioning prioritizes winners and suppresses underperformers while keeping delivery stable and margin protected.
- Segmented learning
- Optimization is segmented by geo, device, placement, publisher, and source, so improvements are explainable and repeatable rather than lucky.
- Postbacks and attribution
- Flexible postback ingestion, event mapping, and deduplication keep conversion data clean enough to optimize against.
- Feed normalization
- XML, JSON, and OpenRTB-inspired payloads are mapped on ingest, so onboarding a partner is a mapping exercise rather than a project.
- Quality and governance
- Built-in IVT signals and ad scanning hooks, plus controls for domains, apps, placements, and partners.
For the applied side — parking, smartlinks, CPA offers, and ad feeds on one auction — see CPA and performance ad serving or the domain parking solution.
Fully white-label, on your domain
Your customers are logging into your product. Nothing in front of them says AdKernel.
- Your domain
- Admin, advertiser, and publisher consoles all run on yourdomain.com, not on a vendor subdomain your customers have to trust.
- Your brand throughout
- Logos, colors, and copy are yours across every interface, notification, and report your customers see.
- Your deployment
- Run it hosted, on-prem, or license individual components and combine them inside a product you already ship.
- Your commercial model
- You set the pricing, the margin, and the terms with your own advertisers and publishers. We are not in that conversation.