Hashed email
Match on a hashed, consented email identifier without ever handling it in the clear.
Performance & Attribution
See the Whole Path From Ad to Outcome
AdKernel's full data transparency — always within privacy and consent frameworks — lets performance teams close the loop: from the identity signal that targeted an ad, to the click or visit, to the signup, install, or purchase that followed.
How the loop closes
Most attribution stops at the click. When a campaign targets on an identity signal — a hashed email, a mobile ad ID, a UID 2.0 — and conversion tracking ties back to that same identifier, every stage feeds the next, and the outcome feeds back into the bid.
Identity signals this runs on
The loop only closes if targeting and attribution share the same identifier. AdKernel supports the signal types performance teams already use.
Mobile ad ID
IDFA and GAID-style device identifiers for app install and in-app conversion campaigns.
UID 2.0 and resolved IDs
Industry identity-graph IDs from UID 2.0 and similar frameworks, resolved through your existing partners.
Why a shared ID matters
Without a shared identifier, attribution lives in pieces — a DSP that knows the impression, an analytics tool that knows the visit, a backend that knows the conversion, and no reliable way to connect them. AdKernel keeps identity, delivery, and outcome in one system with log-level visibility across all three.
Built with privacy in mind
Closed-loop attribution runs on identity signals, so it only runs where consent and applicable privacy frameworks allow it.
- Consent-gated
- Signals only activate where consent and applicable frameworks (TCF, GDPR, CCPA) permit it.
- Hashed, not raw
- Matching runs on hashed or tokenized identifiers — never on raw PII moving through the bid path.
- Opt-out and deletion aware
- Opt-outs and deletion requests propagate through the same log-level pipeline used for attribution.