DSP SUITE

DSP Suite

AdKernel’s DSP Suite is an all-in-one trading desk solution. A feature rich bidder suite made for agencies, networks, and in-house media buying that need an enterprise level trading desk for connecting SSPs, exchanges and direct publishers and advanced campaign management features.

Interfaces

Self-serve admin, publisher and advertiser interfaces

We support white-label ready interfaces for advertisers, direct publishers and campaign managers, including:

  • Fully Hosted, White-label Ready: Run on your own domain
  • Customizable Design and Logos
  • Self Serve Ad Campaign Manager
  • Display, Native and Video campaign support
  • Self Serve Advertiser UI for reporting or campaign management
  • Fast, Multidimensional (Drill-down) Reporting
  • Direct Publisher interface
  • Management consoles for all aspects of operation
  • Invoice management

Infrastructure

Our world class hosting and development features

World class hosting infrastructure from a leader adserving (handling over 200 Billion requests per day):

  • Real-time stats processing
  • Fast Geo-Distributed Servers
  • 3rd Party Stats Aggregation/Consolidation
  • Full Management via REST API
  • Video and Image CDN For Ad Creatives

Targeting

The targeting features available to DSP buyers

Targeting options including contextual, device, demographic and multi-factor retargeting

  • Geo-location (Cities and Zip Code Level)
  • Real-time Contextual Targeting (Topic and Keyword)
  • User Language
  • IDFA (Device IDs, Advertising IDs) for Mobile
  • Device Types
  • OS Version
  • Multi-factor Retargeting
  • Blacklisting & Whitelisting for all targeting features

Optimization

Automatic Bid optimization and KPI targeting

Bid Optimization and KPI Automation: True AI that enables optimization of campaigns for target KPIs (Impressions, Clicks and Multi step conversions via pixels or S2S integrations)

  • AI Bid Optimization Engine
  • S2S/Pixel Conversion Tracking
  • Multi-step Conversion tracking;

Integrations

Exchange integrations, traffic scoring and 3rd party integrations

Third-party integrations with the leading IVT fraud solutions, conversion tracking software, SSPs, Exchanges and DSPs

  • Exchange Integrations Available: Google ADX, AppNexus and 50+ major DSPs
  • Connect Direct Publishers via Header Bidding or Tags
  • Direct Payment Integrations with all major Gateways and providers
  • Traffic Fraud Prevention: Use any Pixel (Forensiq, IAS, MOAT, Double Verify, Protected Media and beyond.
  • Demographic Data: 3rd Party Data Segments via LiveRamp
  • Mobile Analytics (Kochava + more)
  • Real-time Intent DMP
  • Ads.txt Validation