Newly Added Features for the RTB and DSP Suite - Summer 2023

Here is another New Features Bulletin with some notable additions to the Adkernel White-Label RTB Exchange Suite and the DSP Suite. For specific questions or new client sales inquiries, contact support@adkernel.com.

DSP Suite

• Media Planner Integration:
  • The DSP Suite now includes a Media Planner tool, enabling users to effectively plan and manage their media campaigns.
• Win Metrics Enhancement:
  • Upcoming feature: Win Metrics will be introduced to track and measure campaign performance. Graphical representations will be added to provide visual insights into the metrics.
• New Rotation Modes for Creatives:
  • New ad creative rotation modes are available, including weighted percentage, conversion rate-based, click-through rate (CTR)-based, and random rotation.
• Video/Audio Ads Skipability & Universal AdID:
  • Users can now specify whether video and audio ads can be skipped by viewers. Universal AdID support has also been implemented for streamlined ad identification.
• AdTitle in VAST for Video Creatives:
  • The VAST format now supports including AdTitle for video creatives, allowing better ad categorization and management.
• Assets Library:
  • A centralized library for storing and managing campaign assets has been implemented, providing easier access and organization of creative elements.
• Companion Banners for Video/Audio Creatives:
  • Users can now associate companion banners with video and audio creatives, enhancing ad experience and engagement.
• Campaign Currency Support:
  • The DSP Suite now supports multiple currencies, including USD, EUR, TRY, AUD, IDR, JPY, and THB, enabling international campaign management.

RTB Suite

• Click Filtering Disabling Options:
  • Users now have the ability to disable click filtering at the exchange level, providing more flexibility in handling click data. Options include FILTERED_BOT, FILTERED_AD_SCANNER, IP_BLACKLISTED, and FILTERED_NO_WIN.
• Multiple MediaFiles in VAST Support:
  • The RTB Suite now supports multiple MediaFiles within VAST, enabling more diverse and dynamic video ad formats.
• Native Video Asset Support:
  • Native video assets are now supported, allowing users to seamlessly integrate video content into various ad formats.
• Bid Response App Bundle Support:
  • App bundles in bid responses are now supported, enabling more precise campaign targeting and optimization.
• Non-Clickable Ads Support for ADX Campaigns:
  • Users can now configure ADX campaigns to allow non-clickable ads, providing flexibility in ad formats and objectives.
• Bidswitch Exchange Type:
  • Pretargeting Group ID Targeting is now supported, enhancing targeting capabilities for specific audience segments.
• New Optimization Mode: Minimized Bid:
  • A new optimization mode, "minimized bid," has been introduced, allowing users to prioritize lower bid amounts for efficient budget allocation.
• OTT Bundle Types Support:
  • The RTB Suite now supports various OTT bundle types, enabling targeted advertising on over-the-top platforms.
• TagID and State Factors in Auto-Optimization Robot:
  • The auto-optimization robot now takes TagID and state factors into account, resulting in smarter and more effective campaign optimization.
• CTV User Agents Library Update:
  • The CTV user agents library has been updated to accommodate the latest devices and platforms, ensuring accurate targeting and delivery.
• Creative-Level Apps/Sites Targeting:
  • Users can now target specific apps or sites at the creative level, allowing more granular control over ad placements.
• Ad Markup Preview Tool:
  • Adkernel introduced the Ad Markup Preview tool, which provides a preview of ad creatives using a specific AdMarkup URL, helping with quality assurance and troubleshooting.
• New Browser Type - Podcast App:
  • A new browser type, Podcast App, has been added to RTB Suite, enabling targeted advertising inside podcast applications.
• New Browser Types and Device Type:
  • New browser types, including HUAWEI_BROWSER and HULU_APP, have been added for enhanced targeting. A new device type, VR, has also been introduced.
• Smart Spending Bid Adjustment:
  • A new bid adjustment feature, "Smart Spending," has been implemented, allowing optimized bidding strategies based on campaign objectives.
• Viewability Tracking:
  • Network- and exchange-level settings now include viewability tracking, enabling advertisers to monitor and optimize ad viewability metrics.
• Fixed CPM Margin Bid Mode on Campaign Level:
  • A fixed CPM margin bid mode has been introduced at the campaign level, ensuring consistent CPM margin calculations.
• UI Feature for TagID Presets:
  • Users can now manage and configure TagID presets in the UI, simplifying creation and application of preset configurations.
• Creatives Grid UI Enhancements:
  • The creatives grid UI was improved with an inline destination URL field and support for bulk status changes, streamlining creative management.
• Stats Login and Password Generator for Exchanges UI:
  • RTB Suite now provides a login and password generator for exchanges, making it easier to manage and secure access to statistical data.

Some features mentioned may still be in development and not fully available in the UI. For details and assistance, contact support@adkernel.com.