Tracking Conversions for Direct Offers

Adkernel utilizes a server-to-server post-back method for tracking conversions related to publisher activity based on a {conversion} click ID tracking macro passed to the advertiser destination URL.

For example, your advertiser has the following basic destination URL:

http://www.example.com?q={query}

Adding the {conversion} macro in the destination URL will create a click identifier for tracking any conversions.

Using trck= as the example:

http://www.example.com?q={query}&sr=advf&trck={conversion}

Once a user clicks on this URL, the {conversion} macro will be replaced with the click ID:

http://www.example.com?q={query}&trck=XXXXXXXXX

Where XXXXXXXXX is the conversion ID.

Once this click converts, your advertiser should call the following URL (for example via an image pixel) for the system to record it as a conversion:

http://xml.yournetworkdomain.com/conversion?id={id}&c={conversion}&count={count}&value={value}

You can verify your host under Offers > Goals > Create > Orange Icon.

Where:

• id - Current goal ID (must be added in Offer settings)
• conversion - Click ID used for conversion tracking
• count - Number of conversions (optional, default value = 1)
• value - Conversion value (optional, default value = 0)

For example:

http://xml.yournetworkdomain.com/conversion?id=1&c=XXXXXXXXX&count=1&value=1

This will add 1 conversion with $1 cost.

Global pixel can be used by removing the id parameter from the conversion URL. That makes the system record the conversion to the first goal added within the offer/campaign. Note that at least one goal must be created in the offer.

In this case, the advertiser should call:

http://yournetworkdomain.com/conversion?c={conversion}&value=1

Also, multi-step conversion goals are supported, so you can track multiple postback events (registration, purchase, etc.) within one offer. More details are available under the Goals tab in the Offers Editor.