News / Press Releases

July 28, 2024August 1, 2024

Email Targeting Now Available in Adkernel DSP Suite

Announcing the integration of 5×5 Co-Op for low-cost email segment targeting in Adkernel’s DSP Suite.

Adkernel’s latest integration partnership allows you to precisely target your audience by connecting emails to device IDs and cookied users, while bringing the unmatched efficiency of Adkernel’s DSP technology and pricing transparency.

Seamless Integration with 5×5 Data Co-Op

We’re thrilled to collaborate with 5×5 Co-op (https://5x5coop.com/) as the first partner to integrate within Adkernel DSP to offer the ability to target emails to device IDs and cookied users, using their email-to-device user graph and target against any programmatic supply, including display, native and CTV.

They also offer thousands of user intent, firmographic interest targeting segments, which can be used for targeting across all programmatic inventory.

Through their robust email-to-device user graph, you can now reach your audience with unprecedented accuracy and created targeting segments to further analyze and improve performance.

Why Choose Hashed Email Targeting?

Precision Targeting: Match emails to device IDs and cookied users for highly targeted campaigns.
Rich Data Segments: Access a vast array of user intent and interest segments for refined targeting of your audiences..
Programmatic Reach: Leverage this feature across all programmatic inventory for maximum impact, including Google Ad Exchange and Pubmatic.

Ready to Elevate Your Ad Campaigns?

Contact our sales and get a demo of the DSP Suite and pricing information

Book A Demo

Embracing Transparency: A Safer Alternative For Agencies and Advertisers After MediaMath’s Collapse

Intro:

The recent collapse of MediaMath, a once-prominent demand-side platform (DSP) provider, has sent shockwaves through the advertising industry. Advertisers and agencies have been left grappling with the aftermath and the prospect of finding a new platform: onboarding their teams to a new system, moving campaigns and ensuring their data and other vendor integrations function in the new environment. But how can we mitigate against the risks of having to trust another “all-in” DSP?

The MediaMath Fallout:

MediaMath’s collapse revealed critical issues with traditional DSP models, particularly those that mediate payments to publishers and lack transparency in pricing controls. Advertisers and agencies faced considerable risks, including financial losses and brand reputation damage, due to the lack of visibility into how their ad budgets were allocated and whether their ads reached the intended audiences. The lack of control over supply pathing meant that ad impressions might not have been delivered as intended, leading to inefficiencies and wasted budgets.

The Need for Transparency:

In the wake of the MediaMath debacle, the industry is now shifting its focus towards transparency. Advertisers and agencies are seeking solutions that provide them with greater control over their programmatic advertising campaigns, eliminating intermediaries that obscure pricing and performance data. White-label DSPs have emerged as a viable alternative, offering a direct and transparent supply path to publishers, ensuring that advertisers’ budgets are efficiently utilized.

The White Label DSP Advantage – In Housing Made Easy:

Direct Advertiser-Publisher Interaction: White-label DSPs allow advertisers to target placements directly within publishers’ sites, apps, and other media properties. This direct connection eliminates unnecessary intermediaries, ensuring that ad budgets go where intended and reducing the risk of fraud or misallocation.

Customizable and Self-Serve Interface: With a white-label DSP, agencies and advertisers can access a fully-featured trading desk that they can customize according to their specific needs. The self-serve interface enables them to manage display, video, and native campaigns efficiently.

Advanced Targeting Options: Transparent white-label DSPs offer advanced targeting capabilities, including automated Topic/Contextual AI targeting, which optimizes campaigns based on contextual relevance. This ensures ads are shown to the most relevant audiences, improving overall campaign performance.

Real-Time Analytics and Optimization: White-label DSPs provide advertisers with real-time analytics and optimization features that help improve eCPM, track postback conversions accurately, and optimize campaigns based on CPA-to-CPM performance.

Integrated with Top Exchanges: Leading white-label DSPs like Adkernel’s DSP Suite are fully integrated with top exchanges such as Google ADX and Xandr, giving advertisers access to a wide range of premium inventory and ensuring efficient ad placements.

Support and Strategic Insight: Reputable white-label DSP providers, like Adkernel, offer dedicated technical support and strategic guidance to their clients. Their expertise can prove invaluable in maximizing campaign performance and achieving advertising goals.

Conclusion:

The fallout from MediaMath’s collapse serves as a stark reminder of the risks associated with using DSPs that lack transparency and control over the supply pathing. Advertisers and agencies must learn from this experience and adopt more secure and transparent solutions for their programmatic advertising efforts. Transparent white-label DSPs, such as Adkernel’s platform, offer the control and reliability needed to mitigate risks, optimize campaigns, and ensure that ad budgets are effectively utilized. Embracing such platforms will empower advertisers and agencies to take charge of their programmatic media buying and drive success in an industry that values transparency and efficiency.

June 28, 2023

Newly Added Features for the RTB and DSP Suite – Summer 2023

Here is another New Features Bulletin with some notable additions to the Adkernel White-Label RTB Exchange Suite and the DSP Suite. For any specific questions or inquiries for new client sales, please use support [at] adkernel.com

DSP Suite

Media Planner Integration:
- The DSP Suite now includes a Media Planner tool, enabling users to effectively plan and manage their media campaigns.
Win Metrics Enhancement:
- Upcoming feature: Win Metrics will be introduced to track and measure campaign performance. Graphical representations will be added to provide visual insights into the metrics.
New Rotation Modes for Creatives:
- Introducing new rotation modes for ad creatives, including weighted percentage, conversion rate-based, click-through rate (CTR)-based, and random rotation.
Video/Audio Ads Skipability & Universal AdID:
- Users can now specify whether video and audio ads can be skipped by viewers. Additionally, Universal AdID support has been implemented for streamlined ad identification.
AdTitle in VAST for Video Creatives:
- The VAST format now supports the inclusion of AdTitle for video creatives, allowing for better categorization and management of ads.
Assets Library:
- A centralized library for storing and managing campaign assets has been implemented, providing easy access and organization of creative elements.
Companion Banners for Video/Audio Creatives:
- Users can now associate companion banners with video and audio creatives, enhancing the overall ad experience and engagement.
Campaign Currency Support:
- The DSP Suite now supports multiple currencies, including USD, EUR, TRY, AUD, IDR, JPY, and THB, enabling international campaign management.

RTB Suite

Click Filtering Disabling Options:
- Users now have the ability to disable click filtering at the exchange level, providing more flexibility in handling click data. Options include FILTERED_BOT, FILTERED_AD_SCANNER, IP_BLACKLISTED, and FILTERED_NO_WIN.
Multiple MediaFiles in VAST Support:
- The RTB Suite now supports multiple MediaFiles within VAST, enabling more diverse and dynamic video ad formats.
Native Video Asset Support:
- Native video assets are now supported, allowing users to seamlessly integrate video content into various ad formats.
Bid Response App Bundle Support:
- App bundles in bid responses are now supported, enabling more precise targeting and optimization for campaigns.
Non-Clickable Ads Support for ADX Campaigns:
- Users can now configure ADX campaigns to allow non-clickable ads, providing flexibility in ad formats and objectives.
Bidswitch Exchange Type
- Pretargeting Group ID Targeting: Bidswitch pretargeting group ID targeting is now supported, enhancing targeting capabilities for specific audience segments.
New Optimization Mode: Minimized Bid:
A new optimization mode, “minimized bid,” has been introduced, allowing users to prioritize minimizing the bid amount for efficient budget allocation.
OTT Bundle Types Support:
- The RTB Suite now supports various OTT bundle types, enabling targeted advertising on over-the-top platforms.
TagID and State Factors in Auto-Optimization Robot:
- The auto-optimization robot now takes into account TagID and state factors, resulting in more intelligent and effective campaign optimization.
CTV User Agents Library Update:
- The CTV user agents library has been updated to accommodate the latest devices and platforms, ensuring accurate targeting and delivery.
Creative-Level Apps/Sites Targeting:
- Users can now target specific apps or sites at the creative level, allowing for more granular control over ad placements.
Ad Markup Preview Tool:
- Adkernel has introduced the Ad Markup Preview tool, which provides a preview of ad creatives using a specific AdMarkup URL, facilitating ad quality assurance and troubleshooting.
New Browser Type – Podcast App:
- A new browser type, “Podcast App,” has been added to the RTB Suite, enabling targeted advertising within podcast applications.
New Browser Types and Device Type:
- New browser types, including HUAWEI_BROWSER and HULU_APP, have been added for enhanced targeting capabilities. Additionally, a new device type, VR, has been introduced.
Smart Spending Bid Adjustment:
- A new bid adjustment feature, “Smart Spending,” has been implemented, allowing for optimized bidding strategies based on specific campaign objectives.
Viewability Tracking:
- Network and exchange level settings now include viewability tracking, enabling advertisers to monitor and optimize ad viewability metrics.
Fixed CPM Margin Bid Mode on Campaign Level:
- A fixed CPM margin bid mode has been introduced at the campaign level, ensuring consistent margin calculations for cost-per-thousand impressions (CPM) bids.
UI Feature for TagID Presets:
- Users can now utilize UI features to manage and configure TagID presets, simplifying the process of creating and applying preset configurations.
Creatives Grid UI Enhancements:
- The creatives grid UI has been improved to include an inline destination URL field and the ability to perform bulk status changes, streamlining creative management and updates.
Stats Login and Password Generator for Exchanges UI:
- The RTB Suite now provides a login and password generator for exchanges, making it easier to manage and secure access to statistical data.

Note: Some features mentioned may still be in development and not fully available in the user interface (UI). Please refer to the official documentation or contact support for more information and assistance. For more, please contact support [at] adkernel.com

June 28, 2023June 28, 2023