New Feature Tutorial - DSP Suite - Media Planner (Forecasting Tool)

The Media Planner is a simple sample-based tool that helps estimate available traffic volumes and average bid floors by:

• Countries
• Device Type (Desktop / Mobile / Tablet / TV / Game Console)
• Device OS + OS Version
• Domains
• Apps
• Traffic Type (Banner / Native / Video / Audio)
• Banner Size

Media Planner view example

The corresponding data aggregation covers a 2-month data window and can be enabled on request to support@adkernel.com for:

• Specific Exchange ID(s)
• Whole DSP network

You can also apply additional filters such as:

• Date Range
• Traffic Type
• Traffic Source (App or Site environment)
• Device Type
• Exchange ID
• Banner Size
• Operation System
• Country

Media Planner available filters

Every viewed Media Planner traffic estimation report can be exported into XLS, XLSX, CSV, and JSON formats.

As a result, you can plan media buying activities more wisely and transparently.