The Media Planner is a simple sample-based tool that allows to estimate the available traffic volumes and average bidfloors by:
- Countries
- Device Type (Desktop / Mobile / Tablet / TV / Game Console)
- Device OS + OS Version
- Domains
- Apps
- Traffic Type (Banner / Native / Video / Audio)
- Banner Size
The corresponding data aggregation covers last 2 months data window and can be enabled per request to support@adkernel.com for:
- Specific Exchange ID(s)
- Whole DSP network
You can also apply additional filters such as:
- Date Range
- Traffic Type
- Traffic Soure (App or Site environment)
- Device Type
- Exchange ID
- Banner Size
- Operation System
- Country
Every viewed Media Planner traffic estimation report can be exported into XLS / XLSX / CSV / JSON formats.
As a result, you can plan your media buying activities more wisely and transparently.
