Supply Side
For publishers, this suite offers a myriad of features that make ad management a breeze:
- XML/JSON ad feed generator: Seamlessly generate ad feeds in your preferred format.
- CPV templates: Easily set up Cost Per View templates.
- Direct Link/SmartLink support: Flexible redirection capabilities via 302 Redirects.
- Self-serve publisher UI: A user-friendly interface for publishers to manage their ads independently.
- Click Tracking: Monitor every ad click in real-time.
- Impression Tracking: Gain insights into your ad views.
- Fraud/IVT integrations: Ensure your traffic's integrity with integrated fraud detection tools.
- Publisher Reports Export: Access comprehensive reports via Remote CSV or API.
Demand Side
Catering to advertisers, the suite encompasses:
- 1000+ Demand Sources Integrated: Vast networks of demand sources at your disposal.
- Automated 3rd party stats aggregation: Auto-collect and analyze data from third parties.
- Gross vs Net revenue optimization: Optimize your revenues with underpay calculations.
- eCPM Optimizer: AI-driven optimization ensures your ad revenues are maximized.
Integrations
With thousands of demand endpoints, the suite ensures comprehensive integration options:
- Fraud/IVT Solutions: Advanced solutions to detect and prevent invalid traffic.
- Malvertising/Ad Scanning Solutions: Ensure the safety of your users by preventing malvertising.
- Major Payment Gateways and Processors: Seamless financial transactions with leading payment gateways.
- S2S (Postback) and Pixel Conversion tracking: Robust tracking mechanisms for reliable analytics.
- Mobile Analytics integrations: Integrate with tools like Kochava for mobile insights.
Under the Hood
Advanced technical features that power the suite:
- Multiple Datacenters: Redundancy and resilience with data centers across the globe.
- Full Management REST API: Complete control and integration capabilities with our RESTful API.
- Remote-accessible CSV Reporting Export: Access and export detailed reports in CSV format.
- Content Delivery Network: Fast and efficient content delivery through a global CDN.
- Raw data access: Extract raw logs and insights for in-depth analysis.
