White-Label DSP Suite (Bidder Solution)

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Interfaces

Self-serve admin, publisher and advertiser interfaces

We support white-label ready interfaces for advertisers, direct publishers and campaign managers, including:

Fully Hosted, White-label Ready: Run on your own domain
Customizable Design and Logos
Self Serve Ad Campaign Manager
Display, Native and Video campaign support
Self Serve Advertiser UI for reporting or campaign management
Fast, Multidimensional (Drill-down) Reporting
Direct Publisher interface
Management consoles for all aspects of operation
Invoice management

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Infrastructure

Our world class hosting and development features

World class hosting infrastructure from a leader adserving (handling over 200 Billion requests per day):

Real-time stats processing
Fast Geo-Distributed Servers
3rd Party Stats Aggregation/Consolidation
Full Management via REST API
Video and Image CDN For Ad Creatives

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Targeting

The targeting features available to DSP buyers

Targeting options including contextual, device, demographic and multi-factor retargeting

Geo-location (Cities and Zip Code Level)
Real-time Contextual Targeting (Topic and Keyword)
User Language
IDFA (Device IDs, Advertising IDs) for Mobile
Device Types
OS Version
Multi-factor Retargeting
Blacklisting & Whitelisting for all targeting features

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Optimization

Automatic Bid optimization and KPI targeting

Bid Optimization and KPI Automation: True AI that enables optimization of campaigns for target KPIs (Impressions, Clicks and Multi step conversions via pixels or S2S integrations)

AI Bid Optimization Engine
S2S/Pixel Conversion Tracking
Multi-step Conversion tracking;

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Integrations

Exchange integrations, traffic scoring and 3rd party integrations

Third-party integrations with the leading IVT fraud solutions, conversion tracking software, SSPs, Exchanges and DSPs

Exchange Integrations Available: Google ADX, AppNexus and 50+ major DSPs
Connect Direct Publishers via Header Bidding or Tags
Direct Payment Integrations with all major Gateways and providers
Traffic Fraud Prevention: Use any Pixel (Forensiq, IAS, MOAT, Double Verify, Protected Media and beyond.
Demographic Data: 3rd Party Data Segments via LiveRamp
Mobile Analytics (Kochava + more)
Real-time Intent DMP
Ads.txt Validation

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White-Label DSP Suite

AdKernel’s White-Label DSP Suite is an all-in-one trading desk solution. A feature rich bidder suite made for agencies, networks, and in-house media buying that need an enterprise level trading desk for connecting SSPs, exchanges and direct publishers and advanced campaign management features.