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Universal Ad Technology Platform

Overview of what we offer
Explore our offerings
Thousands of specific features for controlling all aspects of advertising
Demand and Supply, IVT solutions, ad scanning and more
User interfaces for publishers, advertisers, sales managers and more
Hosting, APIs and more

adKernel provides universal ad technology powering bidders, SSPs, DSPs, XML, Header Bidding and beyond. We provide the backbone technology for processing over 250 billion daily inbound ad requests – and the intelligent bidding technology to make real time decisions.

Explore our white-label solutions and our feature rich platforms for managing direct publishers, advertisers, campaigns and exchanges.

Explore our Product Suites: All suites include core ad-serving features, publisher, advertiser and admin interfaces and 100s of unique features built on top of world class infrastructure, customized for ad serving.

Core AI Features. True AI-based optimizers learn from publisher and advertiser requests and responses to make more accurate real-time decisions for traffic flow .

    Other Features including:

  • Revenue stats aggregation – Third Party stats are pulled and automatically
  • Header Bidding and Direct Publisher Tags
  • Conversion Tracking (Pixel and S2S)

We have integrated thousands of demand and supply partners, traffic quality and ad scanning services as well as providing full 3rd party stats aggregation into a unified admin console.

  • Fraud / IVT Solutions. Built in Fraud (IVT) scoring with all major and minor Fraud solutions, including Forensiq and Protected Media
  • Thousands of Demand and Supply Partners. Connect your business relationships and manage their stats and performance from one interface.
  • Ad Quality and Beyond. Integrate ad quality solutions to ensure your publishers maintain their quality

Unified Admin Features. All-in-one interfaces integrate 3rd party statistics, traffic and ad quality tools into a central admin console for ease of use.

  • White-label Interface
  • Customizable CSS and Logos
  • Fast Multidimensional Reporting
  • Role-based admin accounts
  • Management consoles for all aspects of operation
  • Payments and Invoicing
  • Remote Statistics Aggregation

Private Cloud Infrastructure. All clients are hosted on our private network optimized for high load and extreme network efficiency.

  • All Access Management APIs
  • Publisher API
  • Advertiser API
  • Remote CSV Exports
  • Raw data access
  • 99.999% Uptime (Stat)
  • Advertising CDN

Read more about our technology and open source initiatives here